Sure of One (The Arrow Tactical Series Book 2) by Isabel Jolie

Author:Isabel Jolie [Jolie, Isabel]
Language: eng
Format: epub
Publisher: Noctivity Publishing
Published: 2023-03-06T18:30:00+00:00

CHAPTER 21

Jack

It requires every ounce of self-control to relax my facial muscles and conceal my disgust. The advertising guys in the room watch me, the CEO, sitting at the end of a long conference room table. Uncle Mark sits to my right, staring at the ad displayed on the overhead projector.

“Don’t Let Them Take Your Guns and Leave You with Only a Phone for Protection.” The headline is straight out of the NRA playbook.

I steeple my fingers and direct my question to Cliff Hartman, the compliance officer. “Are we stealing NRA ad copy now?”

Uncle Mark breaks his attention from the ad on the wall. His expression is unreadable, but I sense he’s observing me to judge if I’m up to the task of CEO.

As a board member, he shouldn’t be here, but he’s been more involved since I returned to work after Sophia’s abduction, wanting to help me out where possible so I can spend more time at home. I appreciate the sentiment, but I don’t appreciate the job performance appraisal.

Cliff exchanges glances with Phillip, our interim head of sales. Phillip looks to Roberto, the head of marketing under Phillip. I watch them all, wondering who is going to catch the ball and answer my question.

“It’s part of an industry campaign to build support for an expanded version of the Protection of Lawful Arms in Commerce Act.”

“Does this fall under our NRA quota for supportive marketing efforts?”

Roberto curls the end of his notepad with this thumb and says, “We have to talk to them about that.”

Elizabeth, the ad agency’s head account person, senses that she needs to take control. “We have additional ads to show you.”

“Excellent. Because this one doesn’t do a damn thing to sell our guns.”

Normally, I wouldn’t participate in the initial ad agency presentations. But Uncle Mark had me fly out for lunch today with Senator Talbot and Chuck Strand, the NRA president. I had some extra time, so they pulled me into this half-cocked dog and pony show.

Elizabeth clicks the clicker in her hand, and a different print ad covers the screen. This one features a Sullivan product. The prestige hand carved walnut base will earn its place as a family heirloom. The headline reads, “The Only Thing That Stops a Bad Guy with a Gun is a Good Guy with a Gun.”

The overused headline does not remotely entertain me. Once again, I look to Cliff, my compliance officer, and he remains silent. Of course he does, because there’s no reputable point of dissension for him to take on this.

“That headline targets the self-defense market, but the rifle you are featuring targets the hunters and the shooting competition market.”

Elizabeth is the only woman in the room. I don’t want to bury her in front of the men who report to her, but I can’t help but wonder if she doesn’t understand our product line and the target markets.

I hired a new agency after Wayne’s arrest, mainly because I have enough to worry about without wondering if there are bad apples, or guys, as this print ad states, in my ad agency.

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